Tools


Market-driven Assessment Model

Market-driven Assessment Model

assesses and evaluates your enterprise’s 4C key market performance areas and generates a value-adding personalized and customized report containing strategic insights and advice on how you can improve your enterprise’s market-driveness and market focus.

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The Marketing Audit Handbook

The Marketing Audit Handbook

offers practical advice on how to conduct marketing audits, what audit questions to ask, and how to compile a marketing audit report and strategic marketing plan. This e-book can help you in unlocking your enterprise’s skills, resources and capabilities!

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Market Focus Audit Reports

Market Focus Audit Reports

offer targeted, customized, and personalized solutions for each of your enterprise’s 4C key strategic market performance areas, i.e. Customer Focus, Company Focus, Corporate Strategy Focus, and Competition Focus.

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