We offer the following value-adding services and products:

• Market-driven Assessment Model or MDAM is a dynamic and customized model  that is based on the results of a multi-dimensional questionnaire. It analyses a firm’s key strategic market performance areas (i.e. its customer focus, company focus, competition focus, and corporate strategy focus) and generates a report that proposes strategies and action steps that will ensure growth and improve competitiveness.
• Marketing Audit - Secrets Revealed! Marketing Strategist & Analyst and Chartered Marketer shares his secrets for conducting a successful marketing audit. The e-book is essential material for the “can do” entrepreneur, marketing consultant, and business executive.
• Customer Focus Audit appraises your firm’s or business unit’s performance vis-à-vis accepted industry benchmarks for customer relations and customer orientation activities. It proposes strategies that if properly implement, will ensure happy and satisfied customers, loyalty, repeat purchase (goodwill), growing customer base, and positive word-of-mouth referrals.
• Company Focus Audit – Company focus is seen as the “facilitator” for a successful customer, competition, and corporate strategy focus. Without a good company focus, the successful planning and implementation of activities, as well as the effective control of activities will not be possible. This audit addresses the real internal issues relevant to creating a superior company focus.
• Competition Focus Audit presents the firm or business unit with an objective view of its general competitiveness and advises various competitive strategies it can implement to improve or enhance the sustainability of its competitive advantage.
• Corporate Strategy Focus Audit – This audit gives senior management an indication whether the firm is successfully formulating and implementing a corporate strategic plan to achieve its primary and long-term objectives in a dynamic business environment.
• TOCO Checklist is a questionnaire and report to assess a firm’s technological orientation versus customer orientation. When considering a firm’s technological and customer orientation, managers must contemplate which strategic approach will best realize their firm’s future goals and objectives. There are four strategic orientation modes (outcomes), namely the follow, isolate, shape, and interact mode.
• News from the Summit - As a visitor to our website, you can subscribe to this insightful marketing e-newsletter!
• The Links Exchange offers Christian and not-for-profit institutions the opportunity to exchange links with Cresta Marketing. Active reciprocal links improve search rankings; this translates into more traffic to your and our website.
• Articles - Download the articles, case studies and research materials, they are free. The articles aims to empower marketing decision-makers with information on market focus, innovation, marketing strategy, planning, ect.
• M-News with a comment/blog functionality offers our visitors the latest articles published on the Internet regarding strategic marketing matters. View full length articles on innovation, trends, marketing audits, etc., and comment on them.