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  M-News Article  
  Da Vinci Code fuss part of marketing strategy
  5/25/2006
  By: Vatican City
VATICAN CITY (AP) -- "The Da Vinci Code" film was "much ado about nothing' and the fuss surrounding 
it was nothing more than a clever marketing strategy to increase sales at the box office, the Vatican 
newspaper wrote in a review published Tuesday.

In fact, after a catchy beginning, the film version of Dan Brown's novel is a dull watch and has 
little to recommend it, L'Osservatore Romano said.

The film and book have angered church leaders worldwide with their premise that Jesus married and 
fathered children and also because the conservative Catholic movement, Opus Dei, is depicted as a 
murderous cult.

While some religious leaders have called for a boycott of the film, Opus Dei has resisted a boycott, 
saying instead that the film provides an opportunity to generate interest in Christianity.

The ensuing publicity "is probably the most gigantic marketing strategy of a book and a film seen in 
the last few decades," the newspaper said in its review, which was published under the headline "Much 
ado about nothing."

Its first few minutes are marked by "allegories and suggestive symbols of a third-rate neo-medievalism 
... and Opus Dei is introduced as a shrewd ghost," the newspaper states.

"After this engaging beginning that does not last longer than 12 minutes, another 140 minutes await 
us before the end."

Source: http://www.siouxcityjournal.com/articles/2006/05/24/entertainment/local/6808c4007a121e7f
8625717800099c7b.txt1
By: Vatican City
Email: info@crestamarketing.com
 

 
 
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