Leveraging podcasting technology can give you a marketing edge that will allow you to increase 
your online visibility, increase your client acquisition rates and improve customer loyalty.

The smart businesses and marketing companies will add podcasting to the marketing mix for their 
business. Adding podcasting to your marketing mix can have tremendous positive impact on your 
business. 

Many small and large businesses are still trying to understand the basics of podcasting 
technology. There are many articles and white papers that can educate people on the basics of 
podcasting 101. If you are looking to educate yourself more on podcasting for your business you 
can read the 6 blogs that are available at http://blog.podblaze.com 

So exactly how does marketing with podcasts work? Think of podcasting as a communication tool 
for your business. How do you currently use marketing tools such as: your website, newsletter 
and email marketing? You probably use these mediums to communicate messaging to your target 
audience. But there are some problems with trying to market through these communication channels.

People don't always get your email due to overly aggressive Spam filters. They don't come back 
and visit your website, or read your newsletter. People actually have to make an effort to read 
your content. If you have a podcast, they can actually stream the audio and let it play while 
they are doing other tasks at their computer. People tend to multitask in order to be more 
efficient with the use of their time. Additionally, most users tend to prefer value added audio 
content that is specific to their areas of interest. Your quality audio podcast content also 
tends to have a higher perceived value by your target market. 

Providing value added content is what your business should be focusing on. Podcasting is only a 
communication tool, and your podcast is only as good as the content that you provide to your 
audience. Make sure that you produce relevant content and not just a rambling piece of audio. 
Follow the best practices that I wrote about in my last article. 

Most businesses need to be made aware of the increased online visibility that podcasting can 
provide. Your podcast could be in front of 40 million iTunes listeners if you have made an 
iTunes compatible RSS podcast feed; multiple Blog directories or specialized podcast ping 
directories such as http://www.freshpodcasts.com or http://audio.weblogs.com Verify that the 
major podcast ping directories receive a ping every time you add a new show to your podcast 
RSS feed. 

Additionally, the search engines will look at the RSS podcasting feed and spider the show notes 
that are tied to your podcast as well. 

Here are 6 of the 7 reasons that your business should be podcasting and some of the business 
benefits that you could derive from a properly executed podcast... 

1. Increase your marketing reach and online visibility 

2. Improve your sales & conversion rates 

3. Regular line of communication with subscribed listeners 

4. Value added content increases loyalty 

5. Industry news and trends sets you apart from the competition 

6. Interviews with leaders in your particular niche will establish your business as a respected 
   leader in your niche or industry. 

You can get the 7th reason and learn even more about using podcasting as a business marketing 
tool by reading these 6 podcasting business blogs at http://blog.podblaze.com 

So don't wait any longer; start podcasting today and leverage this audio technology for your 
business.

Source: http://www.webpronews.com/ebusiness/smallbusiness/wpn-2-200508307ReasonstoAdd
PodcastingtoYourBusinessMarketingMix.html1