Men.Com has partnered with Worldwide Broadcast Network, Inc., to provide advertisers on the new 
Men.Com Magazine a high impact, interactive marketing strategy. Worldwide Broadcast Network, Inc.
( http://www.wwbn.com) has developed a Search Broadcast System that integrates traditional 
commercial advertising, multimedia broadcasting and the Internet in a centralized rich-media 
platform that enables the various media elements to interact. 

“Visitors to the Media Center section of Men.Com Magazine ( http://www.men.com), will have the 
ability to search the Internet for specific television product commercials, view them online and
interact with the advertisers – all without leaving the Men.Com environment,” said Phil Kearney, 
Chief Marketing Officer for Group2, LLC. “This partnership will allow every client to use the 
power of multi-media to make their message effective and entertaining without spending a fortune
on producing a TV commercial.” 

This new technology enables advertisers to present offerings to users in direct response to 
their inquiries while they are in an information gathering mode searching for products, 
information or services. “Information has become a currency,” said Alexious Fiero, President of 
Worldwide Broadcast Network. “The proficiency in the exchange of this currency guarantees success
and every development in the Worldwide Broadcast Network is geared towards optimizing this 
exchange. 

“Instead of investing time, money and unfocused efforts trying to find, identify, define and 
reach a particular market segment, WWBN provides an environment where the consumer seeks the 
information relevant to their interaction,” Fiero said.
 
“Commercials are entertaining, when you’re not forced to watch them,” Kearney said. “At our 
Media Center, visitors will have hundreds of commercials available – just for the fun of 
watching or to do some casual, relaxed shopping.”
 
The new Men.Com Magazine premieres September 19, 2005. Group2, LLC, a media management 
consultancy, is developing and producing the website. Men.Com Magazine – The Essential Weekly 
Magazine For Men. The complete media kit is available at http://www.men.com. Contact Information:
press@men.com, July 22, 2005 

Source: http://www.pressbox.co.uk/detailed/Consumer/Men.Com_Launches_Innovative_Marketing_
Strategy_For_Advertisers_32593.htmlSubmitted by: Joe Policy1