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2006/07/31 |
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Winning strategies for marketers |
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Category: Strategic Marketing |
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Marketers have three jobs, according to the 'father of marketing as we know it', Philip Kotler,
who was in Johannesburg live for one day only yesterday, Thursday, 27 July 2006. He said in
order to fulfill their mandate, marketers have to "explore value, create value and deliver value".
Kotle
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2006/06/26 |
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Branson 'to kill SA bank beast' |
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Category: Market Focus |
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Johannesburg - Flamboyant UK businessman Sir Richard Branson, on Monday launched the Virgin
Money credit card, predicting that it would lead to the biggest shake-up ever in the South
African credit card market. Branson, who launched the card with a record breaking stunt,
vowed to break what he
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2006/05/26 |
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Boks taller, bigger, stronger |
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Category: Trends |
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Volksblad, Bloemfontein - The Springbok (rugby players) are no longer what they used to be. The tale of
the tape and scale tell us they are bigger and stronger than a hundred years ago.
Research undertaken by Professor Hans de Ridder of the school for biokinetics and sports science
at the No
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2006/05/25 |
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Da Vinci Code fuss part of marketing strategy |
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Category: Marketing Strategy |
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VATICAN CITY (AP) -- "The Da Vinci Code" film was "much ado about nothing' and the fuss surrounding
it was nothing more than a clever marketing strategy to increase sales at the box office, the Vatican
newspaper wrote in a review published Tuesday.
In fact, after a catchy beginning, the film
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2006/05/10 |
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Strategic minds at work |
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Category: Strategic Marketing |
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Developing sound corporate strategy has become both more important and more difficult as
the euphoria of the 1990s has yielded to the realities of managing a company in today’s
uncertain and confusing business environment. With the world economy becoming increasingly
integrated and geopolitica
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2006/04/18 |
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Getaway stakes its claim in the Afrikaans market |
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Category: Marketing Strategy |
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The great outdoors is anything but full of happy campers as Ramsay, Son & Parker (RS&P)
and Media24 battle it out for control of this lucrative reader market. Last month,
Media24 announced it was launching an English outdoor mag: go! and today, Thursday,
13 April, Getaway announced that it was
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[Read More] |
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M-News Categories 