Peter Drucker once said that the aim of marketing is to make selling superfluous.

The Market-driven Assessment Model & Report will change the way you are doing business! Learn how to improve your business’s market focus and prosper!

Why improve a firm’s or business unit’s market focus?

According to the research findings of Ajay Kohli and Bernie Jaworski, two leading researchers on business strategy, market-oriented and focused firms are:

• More profitable;
• Enjoy higher levels of growth; and
• Exhibit better performance than their rivals.

“A business is market-oriented or focused when its culture is systematically and entirely committed to the continuous creation of customer value ... this entails collecting and coordinating information on customers, competitors, and other significant market influencers ...it provides a unifying focus for the efforts and projects of the organization, thereby leading to superior performance and a sustainable competitive advantage.”

Stanley F. Slater and John C. Naver
Market Orientation, Customer Value, and Superior Performance
Business Horizons
March-April 1994, Vol. 37, p. 22.

What is the Market-driven Assessment Model and Report?

The model is an intelligent web application that measures your firm’s or business unit’s Market Focus IQ relative to the 4C's key strategic market performance areas, i.e. Customer Focus, Company Focus, Competition Focus, and Corporate Strategy Focus - it generates a customized report with value-adding cutting-edge strategic marketing information.

Who developed the Market-driven Assessment Model and Report?

The model and report was developed by Dawid J. Malherbe. Click here to read more about the person behind the Market-driven Assessment Model. “During the years I’ve got to know a very talented, stable and well balanced individual that has excelled in various spheres of life.  Mr. Malherbe certainly is one of the most trustworthy and competent people I know.  His intellectual, creative and leadership capabilities together with sound principles and beliefs make him a valuable adviser, confidante and friend!” Dr. Riaan D. Bredell Risk Manager Global Oil Company “I met Dawid J. Malherbe in 1998. Since then I have come to know and respect him as a friend and business mentor. I have tremendous respect for his strategic insight into macro trends and his ability to see the big picture. He has a sound knowledge of the fundamental marketing principles as well as being up to date with the latest cutting-edge marketing trends. He is able to combine and translate these two facets into meaningful marketing strategy.” Jonathan Selibowitz CEO Graphic Shop

How will the Market-driven Assessment Model and Report benefit me, as a busy executive or entrepreneur?  

It will take you less than 20 minutes to register and complete the MDAM questionnaire. You receive a comprehensive personalized and customized report containing –
	Strategies and action steps for each of the 4C's key market performance areas of your firm/business unit; Analysis and proposals relevant to your firm’s assessed market focused strengths and weaknesses; and Creative ideas, insights, and vital marketing information that will equip and empower you to guide your firm on its way toward success!!!

How does the Market-driven Assessment Model work?  

It assesses the 4C's key strategic market performance areas of your firm or business unit, namely -

Customer Focus,
Company Focus,
Competition Focus, and
Corporate Strategy Focus and generates a value-adding personalized and customized report (.pdf) containing strategic insights and advice on how you can improve your firm’s or business unit’s market-driveness and market focus!

All you have to do is to rate your firm’s or business unit’s performance on a scale of 1 to 7 for a total of 21 key statements View example of a question and subfield description on the FAQ’s page.

You receive a comprehensive personalized and customized report!

“The Market-driven Assessment Report suggested specific tailor-made strategies to improve the overall marketing performance of the company. The model and report have given us substantial insight into, and very valuable and appropriate recommendations on various aspects of the company's marketing strategy and how to improve on it.” Hilke Gartz Regional Marketing Manager Business Partners

The report also recommends strategies and action steps necessary in each of the 4C's key performance areas of your firm to ensure growth and improve overall performance! View excerpt of the report on the FAQ’s page.

In short, it equips you with vital marketing knowledge and insights necessary to guide your firm on its way toward success!!

There is currently nothing like this available on the Internet. Period! And we are offering you all this ... free of charge.

Order the report now and learn how to direct your organization towards better growth, performance, and profitability!!!!