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 Dawid J. Malherbe’s Business Profile

Dawid started out his marketing career with a Bachelor of Economic Sciences with Honors and a Postgraduate Higher Education Diploma (1983 – 1987, University of Stellenbosch). From there he progressed to hold a variety of positions gaining valuable exposure to corporate business, not-for-profit organizations, small-medium enterprises, and managing of big budget projects.

He also made invaluable contributions in the field of tertiary education as lecturer in Marketing Management for 10 years. Today he is an accredited marketing professional (Chartered Marketer, 2001) with his own business consultancy.

His field of expertise includes:

  • marketing consulting and mentoring;
  • conducting of marketing audits;
  • conducting of corporate strategy and market focus assessments;
  • strategic marketing planning;
  • developing of marketing programs and marketing strategies;
  • product and service development;
  • direct marketing;
  • above-the-line marketing communication; and
  • training of decision-makers on marketing and strategy.
Dawid J. Malherbe

You can also read a previous interview with him in the Journal of Marketing to get an idea of his business philosophy and thoughts on marketing. He lives with his wife and two daughters in the beautiful town of Franschhoek, South Africa, from where he manages his business consultancy, Cresta Marketing.

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"You are the light of the world...as a candle light on a stand...it shines for everyone in the house. Similarly let your light shine among people..." Matthew 5:14-16